As part of a collaboration between Northern Illinois University’s Visual Communications program and the CLLAS (Center for Latino and Latin American Studies), students were prompted to design and brand the identity for a real conference taking place on campus.
Students were tasked to come up with a name for the conference as well as the visual identity and one student’s idea, or pitch, would be chosen to represent the conference visually.
‘Treinta y Tres’ was selected by the CLLAS in terms of both name and design and all touch-points and deliverables were professionally sent to print along with a functional one-page site, social media promotion, and physical ephemera for attendees.